From Navy SEAL to the founder of BLACKHAWK! to CEO of SENTRY Tactical, Mike Noell discusses his passion for making products that enhance human performance with TacticalPay’s host, Brett Grayson, on the TacticalPay Podcast.
Mike Noell, CEO of SENTRY Tactical, was recently featured as a guest on TacticalPay Radio with host Brett Grayson. Grayson jumped right into the podcast summarizing Noell’s background as a Navy SEAL, leading into his founding of BLACKHAWK!, a highly reputable brand that dominated the tactical gear market for over a decade, and introducing Noell’s new endeavor, SENTRY Tactical.
Grayson asked Noell to share why after a successful run with BLACKHAWK! he did not just sit on the beach and enjoy the fruits of his labor. Noell explained that he feels he was put on this earth to do what he is currently doing, which is designing, manufacturing, and marketing products that enhance human performance. The products that SENTRY Tactical produces are designed and made to enable special operation forces, police, and even sport shooters to perform their mission or job better.
When asked if BLACKHAWK! was a competitor to SENTRY’s product line, Noell responded that the products are different and don’t compete but acknowledged an overlap in customer crossover. He pointed out that SENTRY is focused on producing the next generation and the next level of equipment for their military, law enforcement, and special forces customers.
Noell admitted that “you are only as good as your last operation,” and has built on his former successful business model by bringing back his former executive team, operations, manufacturing, and marketing under the new SENTRY Tactical banner. “SENTRY is light years ahead of BLACKHAWK!,” Noell added, also revealing that SENTRY is working on Tier 1 level products that the company will be able to scale toward other markets from law enforcement to shooting sports, and hunting.











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