This first-of-its-kind campaign’s mission is to help keep new anglers on the water
The Fishing… Share the Fun angler engagement campaign, launching this week, is a first-of-its-kind industry-wide collaboration between the American Sportfishing Association (ASA) and the Recreational Boating & Fishing Foundation (RBFF). The campaign’s mission is to galvanize sportfishing industry leaders and the broader recreational fishing community to share their love of fishing and engage in customer retention activities to keep new anglers on the water this spring and summer. It is supported by an integrated mix of easy-to-use educational tools and tips designed to help increase the enjoyment of fishing.
“Fishing is a healthy, fun, family-friendly activity that saw tremendous growth over the past few years. Let’s not lose this momentum,” said Mary Beth Long, ASA’s vice president of Communications. “This campaign offers a great opportunity to grow the sportfishing community and promote how much fun a day on the water can be.”
Over the past two years, millions of Americans took to recreational fishing for the first time as a way to cope with the pandemic’s challenges. As life begins to return to normal, the fishing community must ensure those first-time anglers continue to feel welcome on the water. The Fishing… Share the Fun campaign is asking experienced anglers to team up with these newer anglers to help get them back on the water and rediscover their love of fishing. It’s also equipping the fishing industry with customer retention strategies and tools to engage newcomers and keep them fishing.
“In 2020 we saw a new wave of fishing participants who were driven to fish primarily because someone invited them,” said RBFF SVP of Marketing & Communications Stephanie Vatalaro. “When you take a friend fishing and ask your customers to do the same, you’re supporting the development of future lifetime anglers, which is good for the entire industry and the conservation programs it supports.”















































