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ZEISS Introduces Additional Thermal Imaging Camera for Hunting with Enlarged Field of View

ZEISS is proud to announce the release of the ZEISS DTI 3/25, its second thermal imaging camera developed especially for hunting. With a focal length of 25 mm, it offers an enlarged field of view of 26 meters at a range of 100 meters and thus a decisive advantage when hunting in wooded areas or at the bait site at night. “With the addition of the ZEISS DTI 3/25, we are expanding our product range to include another thermal imaging camera that provides a complete overview in total darkness, especially at close range,” says Tammo Lüken, Head of Category Management Hunting at ZEISS.

A Complete Overview – Whether Hunting from a High Seat or at the Bait Site

The ZEISS DTI 3/25 owes its impressive optical performance to the fact that the sensor, electronics, screen, and eyepiece are all designed to be perfectly compatible. “Maintaining an overview is critical when hunting in forested areas, especially in the dark, as it is more difficult to spot game. The distances at which game can be spotted are much shorter than in open terrain,” explaines Lüken. Thanks to the ZEISS DTI 3/25’s enlarged field of view and high-resolution HD-LCOS display, hunters are able to reliably detect all of the heat sources, even at close range, and obtain a complete overview, whether they are hunting from a high seat or at the bait site. “At the same time, quickly switching from maximum overview to higher magnification is easily possible using the digital zoom with increments of 0.5x,” Lüken reports.

Easier Operation with the ErgoControl Concept

In order to stay completely silent and fully attentive to the game during night hunting, it must be possible to operate the thermal imaging camera in a natural and ergonomic way. The triangular button layout and the specific arrangement of the buttons allow the controls to be identified quickly and accurately, even in the dark and with gloves on in cold conditions. The ZEISS DTI 3 family thus offers simplified and intuitive operation that helps both right-handed and left-handed hunters hunt successfully.

Integration into the ZEISS Hunting App and Firmware

The ZEISS DTI 3/35 and the new ZEISS DTI 3/25 thermal imaging cameras can be connected to the ZEISS Hunting app via Wi-Fi to manage and share photos and videos as well as livestream hunting experiences. The latest firmware is already installed and unlocks additional features such as improved focusing thanks to contrast enhancement (Contrast Boost) and a focus frame in picture-in-picture mode. These innovations are complemented by an LED screen that can be switched off manually for optimized camouflage as well as an extended battery life of 10 hours.



Silencer Central is the latest Corporate Sponsor to renew its relationship with Safari Club International (SCI) and its mission to promote and protect hunting and wildlife conservation in North America and across the world.

Founded in Sioux Falls, South Dakota, in 2005, Silencer Central now ships suppressors directly to customers in 42 states.

“Suppressors offer important hearing protection for hunters. And Silencer Central does an amazing job serving hunters and shooters by simplifying the suppressor ownership process,” said W. Laird Hamberlin, CEO of SCI. “We are very excited to have a company with such a cutting-edge business model as a Corporate Sponsor.”

“We’re thrilled to have the opportunity to continue our relationship with SCI,” Brandon Maddox, President and CEO of Silencer Central said. “Silencer Central supports hunting and the effective management of wildlife, and there’s no better partner for these efforts than the engaged team at SCI. Together, we’re educating hunters, shaping policy, and championing the expanded use of suppressed firearms for safe hunts.”

For over 15 years, Silencer Central has grown by attending major gun shows across the Midwest and now nationwide. Silencer Central simplifies the buying process for the consumer and ship directly to their front door once they are approved by the ATF. 


Make Life Jackets #1 On Your Hunting Packing List

 MADISON, Wis. – The Wisconsin Department of Natural Resources (DNR) is reminding waterfowl hunters to follow best safety practices as they hit the water this upcoming season.

Wisconsin has had 20 boating accident deaths so far this year, according to DNR records. More than 74,000 waterfowl hunters are expected on waterways this year, which begins with the youth hunt on Sept. 18.

It’s important for hunters to follow these safety tips to prevent boating accidents and deaths:

Be aware that water temperatures are rapidly cooling at this time of year. A fall overboard can turn dangerous quickly as hypothermia sets in. Wearing a life jacket can keep individuals on the surface and allow energy to be used to keep warm rather than to stay above the water.Remember to protect canine companions on the water – they need life jackets, too.Never overload the boat. If hunting on a large river or lake, use a boat that is big enough to handle rough water.Balance the boat evenly and keep weight low for stability.Be on the lookout for elements outside of your control, such as changing weather, or a slightly submerged stump, rock, sandbar or floating debris.If in a boat or canoe with a hunting partner, establish and communicate a safe fire zone; do not stand to shoot if a partner is shooting from a seated position.Always carry a cellphone so communication can happen in case of an emergency.

“Waterfowl hunters should keep in mind that hunting dogs can get excited and start jumping all over the boat, increasing the risk for capsizing. Hunting boats also tend to be smaller and less stable than average boats,” said Lt. Darren Kuhn, DNR Boating Safety Administrator. “This can be a recipe for trouble, so waterfowl hunters should always wear their life jackets.”


Mogadore, OH. TenPoint Crossbow Technologies may be the foremost manufacturer of innovative, made-in-the-USA crossbows and accessories, but the technology behind the speed, power, and unmatched accuracy never comes at the expense of safety.

TenPoint and Wicked Ridge crossbows are the safest on the market, boasting an unmatched combination of safety features. In fact, TenPoint has pioneered many of today’s safety features that have become standard on crossbows – including the Dry-Fire-Inhibitor and safety wings which help keep the shooter’s hand safely below the flight deck and out of the string path while shooting.

Most recently, upon listening to consumer feedback and recognizing the need for a safe way to de-cock a crossbow, TenPoint launched the only safe de-cocking system on the market with the ACUSlide Silent Cocking and Safe De-Cocking system.

The revolutionary ACUslide cocking and de-cocking system allows the hunter to silently cock the crossbow with a mere 5-pounds of force. In the event they don’t take a shot during the hunt, they can then safely de-cock the crossbow by simply backwinding the handle, and unlike other de-cocking systems on the market, stop at any point without the fear of damage, injury, or losing control.

“Crossbow hunting continues to grow in popularity, which brings forth a wide range of experience levels in the woods,” said Keith Arnold, National Sales Manager. “With these changes, it is our responsibility to continue to manufacture safe products and we are proud to lead in the safety category as hunters head to the woods this fall.”


The Boone and Crockett Club is cautiously hopeful that today’s decision by the U.S. Fish and Wildlife Service to reanalyze the status of the wolf under the Endangered Species Act will put science ahead of politics.

“Today’s announcement by the U.S. Fish and Wildlife Service could provoke more controversy, but we hope all concerned can come to agree that wolf conservation and management should remain under the scientific management of state wildlife agencies,” commented Boone and Crockett Club chief executive officer, Tony Schoonen. 

Since 2002 when the gray wolf was first proposed for state management, the status of the wolf under the Endangered Species Act has been analyzed repeatedly, always resulting in the same conclusion: the gray wolf in North America is not in need of the protections of the ESA. 

The FWS decision today satisfies the legal requirement to reply to petitions on ESA status within 90 days. The finding is on the preliminary question of whether the petitions contain substantial information warranting further analysis.

About the Boone and Crockett Club


Attending Influencers Include Matt Carriker of Demolition Ranch, Former WWE Champion Bill Goldberg,
Garand Thumb, Uncle Si From Duck Dynasty
And World’s Strongest Man Robert Oberst

U.S. LawShield®, industry leader and America’s largest provider of Legal Defense for Self Defense® coverage, will sponsor Apache Rifle Work’s industry day on September 18th from 10 AM-6 PM. U.S. LawShield will support the event with gift bags for the first 500 attendees, as well as the ability to provide expert educational information on the rapidly changing gun laws in Texas, including Constitutional Carry.

The Apache Rifle Work’s event will feature live streaming from some of the top YouTube influencers in the gun industry who will also be signing autographs. Attending influencers are Matt Carriker of Demolition Ranch, Garand Thumb, Uncle Si from Duck Dynasty, along with Bill Goldberg of the WWE, World’s Strongest Man Robert Oberst, Kentucky Ballistics, and others.

Steve Noonan, General Manager of Apache Rifle Works, said, “We appreciate U.S. LawShield’s participation in our event and their overall commitment to educating and protecting American law-abiding gun owners.”

P.J Hermosa, CEO of U.S. LawShield, states, “Events like this are important to helping every day Americans better understand their local gun laws and how self-defense coverage is vital to their second amendment rights. We applaud Apache Rifle Works and look forward to working with them and other organizations as we all do our part to educate and protect America’s law-abiding gun owners.” 


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The Civilian Marksmanship Program’s Matt Carroll, programs logistic manager and education specialist, has been chosen as one of Alabama’s 4-H Volunteers of the Year for 2021 for his commitment to 4-H youth in the local community, region and state – “Making the Best Better,” as the committee stated.

Carroll was selected as the winner of the East Central Alabama region of Calhoun County, where CMP South Headquarters are located. For his accomplishment, he will be invited to a 4-H Volunteer of the Year Banquet at the Alabama 4-H Center for recipients, their families and local 4-H agents in November.

Outside of his own 4-H duties, he trains others to become volunteers throughout the year.

“It’s nice to be recognized, but I really just have fun teaching the kids safety and marksmanship,” Carroll said modestly of his achievement.

Carroll has been a certified volunteer and club leader for the last 12 years. He’s also an Alabama 4-H S.A.F.E. Rifle Instructor (a youth development education program that emphasizes peer mentoring and positive interactions between youth and adults). Carroll works mainly in Calhoun County with the Hawkeyes 4-H rifle team. He’s a state level 2 trainer in rifle and holds around three classes a year to certify new volunteers in the discipline. He’s also involved with the State 4-H Rifle and Pistol Championships and with organizing Alabama’s Buckmasters 4-H Shooting Sports Invitational.

For 14 years, Carroll has helped coordinate events for youth and adults involved with the CMP.

For the last 14 years, Carroll has been an employee at CMP South, working with programs within the South Competition Center and the Talladega Marksmanship Park in Alabama. He has been instrumental in coordinating many events for youth and adults like the monthly .22 rimfire sporter rifle match at the CMP Talladega Marksmanship Park and air gun events at the CMP South Competition Center. Now, as programs logistic manager and education specialist, he helps lead education and training by traveling to regional and national events – providing up-to-date knowledge of current marksmanship rules, regulations and standards.




Rugged and dependable so you know your gun is protected at all times

Between traveling across the country and having a safe case at home, a secure gun case is a necessity. Plano’s Made in USA Field Locker Element Cases are designed with Mil-Spec recommendations for traveling and to protect against dust, immersion, vibration, and accidental dropping. The cases are airline approved with a pressure relief valve for altitude changes when flying along with reinforced padlock gates for more security.

The interior provides two layers of storage with ample space for handgun magazines and other gun-associated accessories. The three different sizes are fitted with extra-wide latches for easy open and close and have the ability to stack and interlock with other Field Locker Series cases. Each case is waterproof and equipped with Dri-Loc gaskets.

FEATURES: XL Pistol Case

Two layers of storage with ample room for handguns, magazines, and other accessoriesHigh-density customizable foamReinforced padlock gatesOver-molded, heaty-duty handle reduces fatigueHeavy-duty, waterproof Dri-Loc gasketPressure release valve equalizes pressure caused by altitude or temperature changesExtra-wide latches for easy open and closeDesigned to stack and interlock with other Field Locker ® Series casesInterior dimensions 17”x12”x7.75”Color: BlackMSRP $139.99

FEATURES: Large Pistol Case



MADISON, Wis. – The Wisconsin Department of Natural Resources (DNR) today announced the season outlook for ruffed grouse, woodcock and wild turkey, plus essential updates for hunters to be in the know ahead of the Sept. 18 and Sept. 25 season openers.

The DNR provides hunters with free online mapping tools to identify habitat types and public land open to hunting upland game birds. The online Fields and Forest Lands Interactive Gamebird Hunting Tool provides upland gamebird hunters with an interactive way to locate cover suitable for ruffed grouse and woodcock, managed dove fields and properties stocked with game farm pheasants. On the go, hunters can use the DNR’s free Hunt Wild Wisconsin mobile app.

Ruffed Grouse

The ruffed grouse season is open in Zone A Sept. 18 – Jan. 9, 2022. This earlier closure than previous years follows the DNR’s 10-year ruffed grouse management plan. In Zone B, the season is open Oct. 16 – Dec. 8.

Statewide drumming survey results indicated a decrease of 6% in breeding grouse compared to 2019. Surveys were not completed in 2020 due to the ongoing COVID-19 public health emergency. In Wisconsin, the 10-year ruffed grouse population cycle typically peaks in years that end in 0, 9 or 1. This likely indicates we are entering the typical “down-phase” of the 10-year cycle.


Kansas City attorney and avid uplander brings new expertise to 15-member board

Pheasants Forever and Quail Forever are pleased to announce the appointment of Douglas Spale of Kansas City, Missouri, to its National Board of Directors. Spale, a federal attorney and avid bird hunter who devotes multiple weeks each fall in pursuit of upland birds and waterfowl, joins a 15-member board which meets quarterly and oversees the operations of Pheasants Forever, Inc. and Quail Forever.

A native of Nebraska, Spale’s passion for conservation is linked to his upbringing and a father who preached respect for nature, its peoples, and gundogs. Delivering on a promise made to his father after college graduation, Spale embarked on a mission to develop a gundog with the prowess to hunt the storied Great Plains Region where he was born and raised. His journey is documented in Pheasants Forever and Quail Forever’s Bird Dog in the City blog series, describing how training a bird dog in an urban setting (Chicago) provides a unique set of circumstances, and a whole lot of satisfaction. In addition to Pheasants Forever and Quail Forever’s digital channels and magazines, Spale’s dog training articles have also been published in GearJunkie.

“I’m thrilled for the opportunity to serve members and the upland hunting community as the newest appointee to Pheasants Forever and Quail Forever’s National Board of Directors,” stated Douglas Spale. “I aspire to travel the world, but for now, I am devoted to exploring the country with my Labradors in an effort to promote the beauty of the outdoors, including the wonderful work of The Habitat Organization.”

Spale graduated from the University of Illinois Chicago School of Law before starting his career as an associate attorney for the law firm of Peterson, Johnson & Murray in Chicago, Illinois. More recently, his professional path took an unexpected yet welcomed turn westward after accepting a position as a real estate and land use attorney for the Kansas City District of the U.S. Army Corps of Engineers. Spale is a member of Pheasants Forever and a supporter of Ducks Unlimited, and he also holds membership status with the American Bar Association, Illinois State Bar Association, Cook County Bar Association, and the Chicago Bar Association.


New Wolverine RMAX2 1000 Sport Headlines Yamaha’s Side-by-Side Lineup

Yamaha Motor Corp., USA, announces the majority of their Proven Off-Road ATV and Side-by-Side (SxS) vehicles for model year 2022, highlighted by the new high-performing, extremely capable Wolverine RMAX2 1000 Sport, based off the best-in-class RMAX 1000 platform to further redefine the recreational SxS segment.

Every Yamaha SxS and full-size ATV for the world is built with pride and Assembled in the USA at Yamaha’s state-of-the-art manufacturing facility in Newnan, Georgia, which recently reached a historic manufacturing milestone, celebrating its 4-millionth vehicle produced. The 2022 models unveiled today include:

New 2022 Wolverine RMAX2 1000 Sport2022 RMAX2 1000 and RMAX4 10002022 Wolverine X2 and Wolverine X42022 Viking and Viking VI2022 Grizzly2022 Kodiak 700 and Kodiak 450

“The Wolverine RMAX 1000 is redefining recreational off-roading by providing unmatched comfort, capability, and confidence-inspiring performance,” said Steve Nessl, Yamaha’s motorsports marketing manager. “This year, we’re expanding the Wolverine line with a new RMAX2 1000 Sport variation with added user-benefits, including another level of suspension adjustability for personalized handling and performance.”

2022 Wolverine RMAX 1000: The Ultimate Off-Road Adventure Machine
Wolverine RMAX 1000 models radiate dominance, powered by an advanced 999cc twin-cylinder engine housed in an optimized chassis built for next-level capability, extreme terrainability, and remarkable rigidity in two- and four-seat configurations. Power and engine braking in the RMAX 1000 can be tailored for a variety of off-road situations with Yamaha’s D-Mode in LE, XT-R, and Sport models (pre-wired and available as a Yamaha Genuine Accessory in RMAX 1000 R-Spec versions) via the Yamaha Chip-Controlled Throttle (YCC-T) system. Yamaha’s D-Mode offers three power delivery settings to match the driver’s mindset and trail conditions:  “Crawl” for smooth throttle control and full engine braking in slow-speed, technical driving situations, “Trail” with linear throttle response for a fun, relaxed ride with full engine braking, and “Sport” with a quick throttle response and optimized engine braking for an overall aggressive, fast-paced experience. To further match each unique terrain and driving style, all three D-Mode settings utilize the RMAX1000’s full engine power and 8,500 rpm redline.








Hunters utilize a variety of treestands for various hunting situations. More often than not, hang-on style treestands afford hunters the best combination of value and portability. Ol’Man’s Assassin Hang On Treestand and Speed Rail Hang On Ladder allow hunters to access their property in a hunter-friendly package.

The Ol’Man® Assassin Hang On is designed for hunters who cover lots of ground and need to shift locations when those big bucks change their patterns throughout the season. Combined with the Assassin Speed Rail Hang On Ladder, hunters will be able to move from one location to another with minimal disturbance. 

The Assassin Hang On checks all of the boxes to be considered a premium hunting platform. The stand features a Millennium Style ComfortMAX seat that makes all-day sits comfortable and productive. It also folds up quickly and silently for standing shots. The Ol’Man Stand On Tree Stand also features an ergonomic footrest for added comfort. The stand easily folds flat for backpacking in and out of the toughest terrains.  

The perfect companion to the Assassin Hang On is the Ol’Man Assassin Speed Rail Hang On Ladder. Innovative design allows hunters the ability to access those odd-shaped trees that once were considered inaccessible. Independent ladder sections allow hunters to use a less-than-perfect tree. The Ol’Man Assassin Speed Rail Hang On Ladder eliminates the metal-to-metal attachment system, and the quiet double loop connection straps provide an easy, noiseless climb. The stand height is adjustable up to 16 feet. 

The strong steel construction and powder-coat finish make the Ol’Man Assassin Hang on and Speed Rail Hang On Ladder a durable system that every hunter can count on for days on end.




Remington Ammunition has announced noted firearms and fitness expert Tony Sentmanat, aka “RealWorld Tactical,” has joined Team Remington’s roster of brand ambassadors. Sentmanat will use his following to showcase Remington Ammunition’s ability to perform at the highest levels across his variety of channels and demanding training regimen.

“Tony puts in the work day in and day out to push himself and his gear to the absolute limit,” said Joel Hodgdon, Remington Ammunition’s Marketing Director. “We are really excited to get some Remington ammo in his hands and see what he can do. Tony is an awesome guy who inspires countless people to get better and we are thrilled to have him representing Big Green.”

Sentmanat, a business owner and entrepreneur, trains professional athletes, celebrities, military, SWAT and thousands of everyday individuals in fitness, tactical training and mixed martial arts through his company RealWorld Strength and Fitness. Additionally, Sentmanat is a veteran of the United States Marine Corps and a retired SWAT officer.

“I’ve known and trusted Remington for years,” said Sentmanat. “From Golden Saber Bonded to a day at the range using UMC, helping represent Big Green and their ammo is an honor and a true partnership.”

To see Tony Sentmanat put Remington ammunition to the test, fans can follow his InstagramYouTubeFacebook and other social media channels. Find Remington ammunition at dealers nationwide and online. For more information on Remington ammunition and accessories, visit www.remington.com.


Target detection, identification and precise engagement are essential in fast-moving scenarios where operators transition from close to mid-range targets. EOTECH Magnifiers enhance any EOTECH Holographic Weapon Sight (HWS) by enlarging the target’s image when needed. EOTECH’s G43 and G45 magnifiers pair perfectly with any EOTECH HWS, transforming them into flexible CQC to medium-range weapon sight systems.

The magnifiers include a Switch-to-Side magnifier mount with a locking, adjustable, quick-detach lever. When mounted, the magnifier snaps into place behind the HWS when needed and out of the way when not required. Its ambidextrous design switches either to the right or left to accommodate the shooter’s preference. Both magnifiers feature tool-free vertical and horizontal adjustments for simple reticle centering. An adjustable diopter quickly focuses the magnifier to suit the user’s eyes. 

“The biggest advantage the magnifiers offer with a Holographic Weapon Sight is that the dot size doesn’t change when viewed with magnification” said Mark Miller, Product Manager for EOTECH. “The target enlarges, but the dot remains 1MOA providing greater accuracy. This is different from red dots because their dots will grow in size at the same rate as the target, so no additional precision is gained.”

Both the G43 and G45 magnifiers have similar specifications; the biggest difference is their magnification. The G43 is a 3X magnifier, while the G45 is a 5X. The G45’s additional 2X magnification allows precise aiming at greater distances. The G43, at 3X, offers a slightly wider field-of-view than the G45 for better situational awareness at mid-range distances. Choosing the best magnifier comes down to the shooter’s preference.

EOTECH designs and builds rugged, reliable, and innovative products for rigorous field use. The G43 and G45 inherit the battle-proven features of the EOTECH G33 magnifier. The G43 Magnifier is one of the most compact, lightweight magnifiers today. These magnifiers are impervious to the elements and work in a wide range of temperatures. Both are well-suited to any operational environment, from the jungles and deserts to the mountains and arctic. 




SilencerCo’s newly released “American Gun” episode spotlights a farmer from the small town of Ville Platte, Louisiana. In a campaign intended to prove the diversity of gun owners, “American Gun: The Farmer,” launched on September 15, 2021, reveals a unique point of view from someone who has been surrounded by firearms his entire life. 

Chase grew up working on the family farm and continues to run that same farm today. Firearms are an everyday necessity in order to maintain crops and run off pests. From overpopulating turtles that become a nuisance to raccoons that damage carefully placed crawfish traps, Chase requires a gun in order to make a living. This is a concept that many are unfamiliar with in the modern era. 

“Gun owners being portrayed in the media is kind of a weird feeling [to me] because you never saw it “Gun owners being portrayed in the media is kind of a weird feeling [to me] because you never saw it growing up here,” said Chase. “It’s getting to be a difficult thing being a gun owner today. We are starting to be viewed as something different than we were back then.” 

The “American Gun” series sets out to uncover different points of view surrounding firearms to contrast against what is commonly portrayed in the media. Contrary to the violence and hatred that is represented, there are a variety of important reasons why Americans exercise their second amendment right. For Chase, it was a tradition to grow up hunting, recreational shooting and controlling varmints with a firearm. 

“American Gun” videos will be released on a monthly basis and can be found on the SilencerCo YouTube and social media channels. For more information on the “American Gun” campaign, click here



New Zealand based cult clothing brand Swazi Apparel have released a cap that will see you right in the depths of the bush or on a stroll in the park.

Whether you’re hunting, camping fishing or just regularly spend time in the great outdoors, the Legend cap is the perfect accessory. Made from 100% cotton, it will keep you cool and help shield your eyes on those warm sunny days. The adjustable backstrap allows flexibility and the instantly recogniseable logo will surely raise a nod from fellow outdoors enthusiasts.

Davey Hughes, founder and creative director of Swazi, commented: “A hat can make all the difference on a day spent in the outdoors, so we’re excited to release the Legend cap, which is a simple way to keep you comfy and cool whatever you get up to.”

RRP: £24.95 GBP / $21.83 USD / €28.70 EURO
Sizes: One size
Colour: Charcoal or Sage

For more information, visit www.swazi.co.nz.


Functional Apparel Brand Doubles Revenue and Attracts Esteemed Investor Venn Growth  Partners and Industry Leaders 

California Cowboy, an innovative apparel brand that created  the concept of ‘social-technical apparel,’ announces today the closing of a seed funding round  led by venn growth partners (“venn”). The brand has created a new category of apparel product  designed to inspire after-sport social interaction, with the belief that neither fashion nor  technology are doing for us what they should. By adding intentional product features that  demand conversation, the California-based creator and innovator of Après-Surf wear designs its  products to bring out the extrovert in everyone. With a current storefront and headquarters in  San Francisco, the investment will be allocated to adding talent, launching new products and  new categories, and investing in systems and processes that will enable the brand to scale at  pace. 

The company’s growth will also be guided by additions to the Board of Directors. Appointed to  the Board are industry leaders including Joelle Maher, Former EVP and President of Global  Multi-Channel Retail at Levi Strauss, Sarah Choi, Former Global Manager of Digital and E Commerce at Marc Jacobs, as well as Chris Reynolds, Founder and Managing Partner of venn.  Chris is a former leader of McKinsey & Company’s retail operations practice and Head of  Strategy at Hudson’s Bay. California Cowboy is also backed by Ravi Thakran, Former Group  Chairman LVMH Asia and Founder of L Catterton Asia, and Tim McGuire, a former Senior Partner  and North American Retail Practice Leader at McKinsey & Company.

Drew Clark, CEO and Founder of California Cowboy, started the brand in 2016 to celebrate  California’s rebellious and free-thinking “Cowboy” culture. With an end-user-focused approach  historically only seen in athletic brands, California Cowboy designs premium apparel whose  purpose is to create real-life connections, without your phone. Signature features are aimed at  encouraging digital wellness and sparking serendipitous social interactions with the belief that  your shirt can be a Trojan Horse into a conversation. Features include a signature dry pocket for  safe tech storage, champagne and beer-friendly bottle pockets, sunglasses secure loops, and  proprietary terry cloth towel linings on summer products. All prints and patterns are custom or  vintage art pieces. Additional design elements reflect the brand’s social purpose: each flagship  product includes a pack of provocative “Conversation Cards,” a credit-card sized alloy “Golden  State” bottle opener, and a branded koozie. 

California Cowboy’s design concepts are inspired by the love of the Golden State’s lifestyle – leisurely, outdoor, and active. Furthermore, the product design concretely reflects the brand’s  belief that appropriately holstering your screen will enable the wearer to be more present in 


The second-annual Ducks Unlimited Expo (DUX) has been set for April 8-10, 2022, at Fort Worth’s Texas Motor Speedway. 

The family friendly outdoor consumer show features many interactive villages where attendees can see, try and buy the latest outdoor products in shooting, fishing, off-roading, ATV/UTV biking and more.

DUX also has exhibitions, conservation and educational seminars and demonstrations from industry experts and company representatives.

“Last year’s inaugural event was a major success, and we look to build on that moving forward,” said Amy Batson, DU’s chief fundraising officer. “The goal for DUX is to provide an opportunity for consumers to try before they buy, and attendees for next year’s event can expect the same level of high-quality exhibitors and even more exciting opportunities.” 

Plans are still in the works, and exhibitor space is filling up quickly. If you would like more information, please contact Logan Nevins at [email protected]


Union Sportsmen’s Alliance hosts 9th Annual Get Youth Outdoors Day in Clear Lake, Minn.

Spring Hill, Tenn. —Nearly 30 youths learned about firearms safety, conservation, and the union trades while experiencing the thrill of the shooting sports firsthand Sunday, Sept. 12 during the Union Sportsmen’s Alliance (USA) 9th Annual Get Youth Outdoors Day at Wild Marsh Sporting Clays in Clear Lake, Minnesota.

The event was part of Work Boots on the Ground, the USA’s flagship conservation program, and a series of community outreach events that aim to instill the next generation with an appreciation and passion for the outdoors.

Volunteers representing the United Union of Roofers, Waterproofers and Allied Trades, Roofers Local 96, Bricklayers Local 1, Iron Workers Local 512, and Central Minnesota Building and Construction Trades Council provided safety instruction, educational demonstrations, and hands-on introductions to sporting clays, rimfire rifles, archery, and casting.

“The Roofers are enormously proud to be part of the Twin Cities Get Youth Outdoors Day that began in 2012 and paved the way for similar USA outreach events across the U.S.,” said United Union of Roofers, Waterproofers and Allied Workers International President Kinsey Robinson. “The kids are instructed on the importance of conservation and the crucial role unions play in restoring habitat. The smile on the kids’ faces when they break clays or watch their arrows hit their targets leaves no doubt that we are igniting their interest in the outdoors to help preserve America’s outdoor heritage.”




Sportfishing industry resumes work to phase out destructive gear in California

Yesterday, the U.S. Senate approved by unanimous consent the Driftnet Modernization and Bycatch Reduction Act, which aims to align state and federal policy to support the modernization of California’s swordfish fishery. The California drift gillnet fishery is the last remaining fishery in the country using this type of gear, which are a mile long and indiscriminately catch anything in their path.

“The recreational fishing industry is grateful to Sens. Dianne Feinstein (D-Calif.) and Shelley Moore Capito (R-W.V.) for their continued leadership toward ridding U.S. federal waters of large mesh drift gillnets,” said Danielle Cloutier, Pacific Fisheries Policy director for the American Sportfishing Association (ASA). “The support for this bill from the entire U.S. Senate demonstrates the widespread recognition that this gear has no place in our oceans.”

The justification for eliminating large mesh drift gillnets has grown as alternative gear known as deep set buoy gear has been studied and authorized for use. Deep set buoy gear more effectively targets swordfish with minimal bycatch. During the 2020-2021 fishing season, only 3% of the total California drift gillnet catch was swordfish (160 swordfish), compared to deep set buoy gear catch that was 92% swordfish (1,257 swordfish).

The Driftnet Modernization and Bycatch Reduction Act would phase out the use of highly wasteful large mesh drift gillnets and assist commercial fishermen in transitioning toward the more sustainable and economically viable deep set buoy gear.