The timely innovations of five of Taiwan’s industry-leading fitness companies—Johnson Health Technology, Makalot Industrial Co., Ltd., Strength Master Fitness Tech Co., Ltd, Netown Corp., and Gee Hoo Industrial Corp.—took centerstage on April 28 at the 2021 Smart Fitness Online Product Launch livestream. As fitness enthusiasts seek to adapt and improve their gym and at-home exercise routines, these inventive companies have quickly stepped up to introduce a new suite of products ranging from smart apparel, to equipment, services, and software, to meet and exceed the expectations of users worldwide.
“COVID-19 has jostled the sports industry to explore digital solutions, and we’re proud of the offerings these innovators are bringing to market in 2021 and beyond,” said Simon Wang, executive vice president of Taiwan External Trade Development Council (TAITRA), Taiwan’s premier trade promotion organization. “As fitness activities shift between at-home and club offerings, it’s critical that companies adapt to marketplace demands, which are coming even more quickly than ever before.”
Paul Yang, president of the Taiwan Sporting Goods Manufacturers Association (TSMA), noted that, “Millennials and Gen Z now account for 80% of all gym-goers and exercise enthusiasts, suggesting a strong demand for sports products with smart solutions to mesh with the lifestyle of today’s digital natives.” Additionally, investment bank Harrison Co. estimates that up to $10 billion per year may shift back-and-forth from money spent on gym memberships to at-home exercise equipment and other fitness substitutes in the coming years, meaning companies need to continue to innovate to maintain and gain market share.
5 of Taiwan’s Most Influential Brands
The Smart Fitness Online Product Launch consisted of brief presentations from each of the featured companies including:
Johnson Health Technology (JHT) is among the world’s largest and fastest-growing fitness equipment manufacturers, and is home to some of the most respected brands in the fitness industry, including: Matrix, Vision, and Horizon. Johnson highlighted the Matrix Connected Solution, which provides a complete digital ecosystem that gives club owners the flexibility they need to accomplish their specific goals, as well as introduced its latest fitness equipment including a Matrix Performance Plus Treadmill that sets a new standard for comfort and reliability, and the Performance Ascent Trainer, which offers a full-body, low-impact workout that drives results.