National Deer Association Partners with Outdoor Industry Communication Council to Amplify Conservation Content

The National Deer Association (NDA) is proud to partner with the Outdoor Industry Communication Council (OICC) on its coordinated communications plan as a part of their conservation education campaign. This OICC Initiative plans to produce and release content every month which aims to send out unified messaging to hunters, shooters, anglers and outdoorsmen to amplify US conservationist efforts and knowledge.

“This coordinated messaging plan is a great way to reach hunters, anglers, trappers and shooters on issues that anyone in the outdoors industry would resonate with,” said NDA’s President and CEO Nick Pinizzotto. “We’re thrilled to take part in raising awareness on topics that aim to educate and better protect our habitats. We look forward to sharing all the content that is produced as this plan unfolds.”

Follow along the coordinated messaging to learn about topics including: an overview of the outdoor industry’s $80 billion economic impact, details of the 400,000 American jobs that are created or sustained by the outdoor industry and how a single hunter’s seasonal purchases help fund wildlife management. Additional features profile a production-line manager at a firearms manufacturer, how to get started in recreational shooting, and how to recruit the next generation of hunters and target shooters, and how to find a hunting outfitter. To read each piece as it’s released or to learn more about the positive contributions of hunters, anglers, trappers, and shooters the OICC visit   https://www.outdoorstewards.org/outdoor-industry-communication-council-oicc/.

The NDA is dedicated to ensuring the future of wild deer, wildlife habitat and hunting and outlines education as a critical focus area. Encouraging the education of hunters and shooters is a primary focus.  Join NDA and support their mission today, or sign up for their free e-newsletter to receive the latest on deer hunting and management at DeerAssociation.com

About the National Deer Association

The National Deer Association is the leading non-profit deer conservation group and works to ensure the future of wild deer, wildlife habitat and hunting. Formed by combining the strengths of two long-serving, successful organizations, the National Deer Association has a combined 40 years of action that has changed deer management for the betterment of hunting and protected North America’s most vital and admired game species for future generations. Visit DeerAssociation.com or follow @deerassociation on Instagram, Twitter, Facebook, YouTube and TikTok.

About the Outdoor Industry Communication Council (OICC)

Formed around the commitment to educate all Americans about the origins of conservation funding in America, the Outdoor Industry Communication Council (OICC) is managed by Outdoor Stewards of Conservation Foundation (OSCF) and Wildlife Management Institute (WMI). OICC works with outdoor writers to develop informative content that is available to all outdoor organizations and media at no cost. A primary goal of the OICC is to better inform and promote the positive contributions that wildlife agencies, industry manufacturers, NGO’s and end users such as hunters, anglers, trappers and target shooters make to conservation. Outdoor organizations interested in conservation are welcome to use any OICC content to expand the reach of messages created by the OICC. To become a member of the Outdoor Industry Communication Council, contact Jim Curcuruto of OSCF (203) 450-7202 [email protected] or Jon Gassett of WMI at (502) 330-9025 [email protected]. There are no costs involved to become a member of the OICC. Members may utilize OICC materials as they see fit with no restrictions. For additional information visit https://www.outdoorstewards.org/outdoor-industry-communication- council-oicc/