Hobie® Eyewear Shines at USLA Nationals and Extends Support to Maui Lifeguards Affected by Recent Wildfires

Hobie® Eyewear, a dedicated advocate for beach safety and a long-standing supporter of the United States Lifesaving Association (USLA) showcased its commitment to water safety at the recent USLA Nationals held in Virginia Beach from August 10th to 12th. The event underscored Hobie® Eyewear’s dedication to lifeguard readiness.

The USLA Nationals annually convene lifeguards and water rescue professionals nationwide to demonstrate their exceptional skills and unwavering commitment to public safety on beaches and open waters. Hobie® Eyewear, a proud sponsor of the USLA for well over a decade, took this opportunity to reaffirm their support for those who tirelessly protect our shorelines.

The United States Lifesaving Association (USLA) is a nonprofit professional association comprising beach lifeguards and open water rescuers. USLA’s mission is to mitigate aquatic fatalities and injuries through public education, national lifeguard standards, training initiatives, and fostering high levels of lifeguard readiness.

Hobie® Eyewear’s most recent video, “Built For The Pros. Priced For Everyone,” features the renowned Jones Beach Lifeguards. This video encapsulates Hobie® Eyewear’s dedication to crafting eyewear that not only meets the demanding requirements of professional lifeguards but is also accessible to all individuals valuing quality and safety.

“It’s important to protect your eyes from the sun while you’re on duty. Not just for the ability to see swimmers, make the rescues, but for protection of your eyes. I am proud to say I’ve been wearing Hobie sunglasses for close to ten years.” said Carry Epstein, supervising lifeguard at Jones Beach State Park. 

Epstein continued,”The value of these Hobie sunglasses is really second to none. You’re spending less than a hundred dollars on a pair of sunglasses that’s going to protect your eyes and allow you to see the water with true clarity. Watermen and women are wearing Hobie Eyewear not because it’s a trendy thing to do but because it’s the best pair of polarized sunglasses out there for our job.”

Additionally, Hobie® Eyewear extends its support to four lifeguards in Maui who tragically lost their homes to wildfires. Hobie Eyewear is demonstrating its commitment to this cause by donating a portion of the proceeds generated at the USLA Nationals to the GoFundMe campaign established to aid these lifeguards and their families during these trying times. 

The GoFundMe campaign can be accessed here: https://www.gofundme.com/f/maui-lifeguards-that-lost-their-homes-to-the-fire#. 

Hobie® Eyewear strongly encourages the community to unite and contribute to this vital cause, highlighting the solidarity and camaraderie that defines the lifeguard community.

Dylan Coates, Marketing Manager at Hobie® Eyewear, expressed his enthusiasm about the event, stating, “It was great to be back at Nationals this year to support the United States Lifesaving Association, an organization that we’ve sponsored for well over a decade. The connection we have to the lifeguards protecting our beaches day in and day out means a great deal to us.”

Furthermore, in light of the tragic situation involving the Maui lifeguards, Coates added, “While the event last week was very successful for us, and we were able to join in celebrating the most accomplished lifeguards from across the nation, we were also made aware of a tragic situation involving four lifeguards in Maui who lost their homes to the wildfires there. We can’t even begin to imagine the heartbreak they’re encountering. To give back to those who give us so much by saving lives as part of their jobs, we’ve decided to donate a portion of our proceeds from USLA Nationals to the GoFundMe set up to aid these individuals and their families.”

For more information, please visit www.hobieeyewear.com.

Since 1982, Hobie® Eyewear has made being on the water easier and more enjoyable – pioneering a better, clearer, and more precise kind of vision. Merging expertly crafted designs with premium polarization, durability and innovative technologies has been at its core, following in the footsteps of visionary creator Hobie Alter. Hobie’s growing product catalog includes the ultra-light Floating Collection, HydroClean repellent lens coatings and Quick-Swap Interchange lenses to fit every outdoor enthusiast’s needs. Find out more at www.hobieeyewear.com and follow their adventure on Facebook, Instagram and YouTube at  @HobieEyewear.

For more information, please visit 
www.hobieeyewear.com