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Viridian Announces Spring MAP Holiday

Viridian Weapon Technologies has kicked off a 30-day Minimum Advertised Price (MAP) holiday that allows and encourages discounts from regularly-enforced MAP Pricing. The incentive began April 1 and ends on April 30, 2022.

Viridian’s announcement comes at a busy and active time for the company. There are several spring launches at the ready to follow up previous new offerings and product announcements. Recent introductions from Viridian include the E SERIES Red Laser Sight for Stance, Savage Arm’s new Micropistol, the HS1 AR Handstop Infrared Laser, and expanded line of Green Dot Optics. Green and Red E-Series Laser Sights were also just announced for the Springfield® Hellcat® Pro.

“We appreciate all the support of Viridian brick and mortar and ecommerce retailers,” said Viridian President and CEO Brian Hedeen. “This holiday is designed to allow our retailers the chance to get really aggressive and competitive. We also hope it creates demand and space for what’s to come—because we have some big announcements coming soon.”

For dealer inquiries, price lists and more information, interested and qualified parties can call 800-990-9390 or email [email protected].

About Viridian Weapon Technologies

Headquartered in Minneapolis, Minnesota, Viridian Weapon Technologies is devoted to applying cutting-edge technology to design compact, powerful self-defense products for the civilian, military and law enforcement markets. Viridian is the leader in weapon-mounted technology and responsible for a number of firearm accuracy, transparency, and ease-of-use innovations including green and red laser sights, LED weapon-mounted illuminators, gun cameras and several shooting accessories. Viridian products are designed and built in the USA. More information is available at

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(Originally posted by HLNews)


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