The Power-Pole Move ZR Wins the 2023 Anglers’ Choice Award

Anglers everywhere were invited to experience the excitement of ICAST and vote for this award competition

Last month, anglers everywhere voted for their favorite new fishing product in the second annual Anglers’ Choice Award competition. Of the 37 New Product Showcase Best of Category products that debuted at ICAST 2023, Power-Pole’s new trolling motor – the Move ZR – is the winner.

Produced by the American Sportfishing Association (ASA), ICAST – the International Convention of Allied Sportfishing Trades – draws thousands of tackle buyers and media members each July to the Orange County Convention Center in Orlando, Fla. for the world’s largest sportfishing trade show. It’s where hundreds of manufacturers debut tackle, gear, accessories and apparel in the highly anticipated New Product Showcase.

The dedicated display area on the show floor showcases hundreds of the best of the best in new fishing product innovation; all competing against each other to take home one of 37 “Best of Category” trophies and the overall “Best of Show” award. The Power-Pole Move ZR was this year’s winner in the Best Motorized Boating Accessory category.

“The New Product Showcase is the recreational fishing industry’s equivalent of the Oscars,” said Blake Swango, ASA’s vice president for Trade Show and Membership. “Because ICAST is a trade event and not open to the public, we decided to launch the Anglers’ Choice Award giving everyone with a passion for fishing a chance to join in the excitement that defines ICAST.”

“It’s my pleasure to congratulate Power-Pole’s Move ZR for winning the second annual Anglers’ Choice Award.”

“We won the Best of Category award at ICAST for Best Motorized Boating Accessory but this is extra special” said Robert Shamblin, vice president, Sales and Marketing, for Power-Pole. “We couldn’t be more excited.”

The American Sportfishing Association (ASA) is the sportfishing industry’s trade association committed to representing the interests of the sportfishing and boating industries as well as the entire sportfishing community. We give the industry and anglers a unified voice when emerging laws and policies could significantly affect sportfishing business or sportfishing itself. ASA invests in long-term ventures to ensure the industry will remain strong and prosperous, as well as safeguard and promote the enduring economic, conservation and social values of sportfishing in America. ASA also gives America’s 55 million anglers a voice in policy decisions that affect their ability to sustainably fish on our nation’s waterways through Keep America Fishing, our national angler advocacy campaign. America’s anglers generate more than $50 billion in retail sales with a $125 billion impact on the nation’s economy creating employment for 825,000 people.