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New Ulm, Minnesota – The Archery Trade Association has launched a new quarterly Retail Business Tracker Survey to gain insight from retailers across the country to help members adapt to changing conditions both regionally and nationally. 

The survey collects information quarterly from shop owners and managers in four different regions used by the census bureau. A statistically significant number of ATA retail members were chosen in each region to provide information on overall sales, types of sales, customer demographics and retailer sentiment.

“Data and reliable facts are crucial to our members as they make critical business decisions every day,” said Jeff Poole, ATA’s president and CEO. “The purpose of this new survey is to provide our members with meaningful information they can use to help manage their business.” 

Additionally, open-ended questions on what customers are talking about and the challenges and concerns shop owners face can provide insight into customer interests. The survey results are presented nationally as well as regionally. 

A preview of the results can be found here, where members can also download the free report. To join the ATA and gain access to the full survey, visit

For more information, please contact Jennifer Mazur, ATA’s senior director of outreach and education, at [email protected] or (507) 233-8139.

About the Archery Trade Association
The Archery Trade Association is the organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry. The ATA has served its members since 1953. We work to increase the recruitment and retention of new, current and once-active archers and bowhunters. We are the driving force in defending, educating, and lobbying for the greater good of the industry and sport. We preserve and promote archery and bowhunting’s rich heritage to ensure active consumer participation, and successful manufacturing and retailing for generations to come. The organization also owns and operates the ATA Trade Show, the archery and bowhunting industry’s largest and longest-running trade show worldwide.


(Originally posted by HLNews)


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