Celebrating 120 years of bringing families together and creating lasting memories.
When the sun rose on the first family campers in America, Wenzel was there. We were there because we had been working hard for years protecting the brave explorers and pioneers that helped make America a place that we can take our families camping.
The world has ‘progressed’ a lot since the early days of Wenzel. We live in a society riddled with technological advances, computers and 24 / 7 internet connectivity. We’ve gone from ten miles per day to seventy-five miles-per-hour. The more we become connected to our man-made, virtual environment the more disconnected we become from our natural environment. But this is a good thing, right? More time inside means more time with the family to talk, play games and tell stories…right? Unfortunately, for most people, it means that we have become a nation of hyper-connected homebodies spending more and more time watching TV, playing video games and surfing the web.
But wait…outside there is a distant noise. The sound of chirping birds and babbling brooks - and faintly, in the distance, there is the sound of rustling leaves. Somewhere, hidden in state and national parks, or even in our own backyards, is the fueling station for our souls, and we must find it. Being in the outdoors is great for our minds and bodies and it helps children develop creative thinking skills. We know this innately because the knowledge lives at the core of every human being. Wenzel believes it so strongly that we have built a company around these basic human needs.
The need to escape, the need to recharge and the need to connect.
Wenzel creates the modern tools that families require to escape, recharge and reconnect in the outdoors. At the core of these experiences is ease and comfort. Our modern culture doesn’t put a premium on “roughing it” anymore. Perhaps at one time, the tent that sprang leaks in a rainstorm, itchy paper-thin sleeping bags and rocky floors were romantic, but not anymore. Romantic is helping your 9 year-old son meet his first frog face-to-face. Romantic is explaining to your 6 year-old daughter that the Milky Way is not just a candy bar. Romantic is a family, a fire, a stick and a bag of marshmallows. Wenzel knows that camping is not about the camp, it’s about where the camp lets you be.
At Wenzel, or mission is to help more families experience the outdoors that we know. To do this, we run each product through a very specialized filter - Our families. New features for family camping are easy to talk about in boardrooms with power point presentations, but are a whole different story in the middle of the woods. We know what family camping is like, which is why we make the tents easy to set up, take down and pack away for next time. We make sleeping bags that unroll into roomy, warm cocoons that re-pack neatly to fit into tight spaces. We offer camp pads that smooth out the rough forest floor, making outdoor experiences more comfortable than ever. But more importantly, we are ambassadors to the outdoors, beckoning families to return to the place where memories are made and souls are fueled.