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Umarex USA Announces New Marketing Manager

Umarex USA, innovator, manufacturer, and marketer of airguns, optics, and accessories for the outdoor enthusiast announces the appointment of Scott Faldon as marketing manager. In this position Scott will lead, manage, and execute holistic marketing strategies for the company’s product categories in North America. 

Faldon boasts a career of over 25 years in the sports and outdoor industries. He comes to Umarex USA after several years at PRADCO, a manufacturer and marketer of fishing lures in Arkansas where he served as social media and marketing manager. Prior to that, Faldon covered sports news as a writer and editor at the Times Record of Fort Smith. He holds a Bachelor in English from the University of Central Arkansas. In his free time he enjoys hunting, fishing, cycling and family.

Justin “JB” Biddle, Vice President of Marketing for Umarex USA says marketing that engages and educates the consumer across targeted media outlets is key to the company’s growth.

“Strong visual marketing communication is vital,” says Biddle. “We’re excited that Scott brings with him both a passion for the outdoors and a solid marketing background that will assist us and our retail partners in connecting our brand and products with the end user.”

About Umarex USA
Umarex USA, Incorporated is one of North America’s fastest growing family-owned outdoor sport and recreation companies. Umarex USA innovates, develops and markets products under brands owned or licensed by its parent company, UMAREX GmbH & Co. KG. Such brands include Axeon® Optics, Beretta®, Browning®, Colt®, Elite Force® Airsoft, GLOCK®, Heckler & Koch®, Hornady®, IWI®, REKT®, Ruger®, RWS®, Smith & Wesson®, T4E™, UMAREX®, Walther® and others. For additional information regarding Umarex USA visit

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Original author: HLNews


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