The Running Shoes Born in Kenya For the World to Enjoy

Enda Running is a game-changer in the world of running. The new Kenyan brand provides avid runners with a remarkable training experience this fall while putting a well-deserved spotlight on the country’s global reputation of excellence in the sport.

The first running shoes proudly made in Kenya, the offerings are specifically designed to support training in the most optimal way by featuring a natural midfoot landing ideal for runners.

Whether training for a marathon or running with a buddy around the neighborhood, Enda Running has the perfect pair to keep feet properly aligned and the stability needed to finish that run in comfort. The stylishly bright offerings aren’t bad either!

Co-founded by Navalayo “Nava” Osembo to bring Kenyan athletic greatness to runners worldwide, the brand fuels economic development in the region with 2% of all purchases going back into the local communities. Creating skilled jobs with higher wages and reducing environmental impact further the brand’s commitment to its people and the planet. The brand is Certified B Corp, Climate Neutral Certified, and vegan-friendly.

Kenya is known for raising incredible running athletes as well as artistic creativity and contemporary style. Just look at the proof below with accents from Kenyan culture, the region’s natural features, and vibrant colorways inspired by native birds.

Iten Collection

The perfect workout shoe for speed work days and cross-trainingEnda’s debut running shoe. The updated version now with increased rubber coverage under the arch for better grip and extra protectionRedesigned upper engineered with a super light and breathable mesh free of bulky overlays and featuring a precise fit A midsole that cups the heel and securely wraps the midfoot to provide a secure and comfortable lockdown when taking quick tigh corners or tackling a set of burpees4mm heel to toe drop, 18mm high-rebound EVA under the forefootA slightly wider than normal toe-box that allows enough room for your feet to splayPrice: $110/pair (men’s and women’s series)Offerings (inspired by the birds of East Africa):Somalia Ostrich – Available in Black and Double BlackSecretary Bird – Available in WhiteSmoke and White & BlackFlamingos – Available in LightSkyBlue and Blue & Deep Pink

Lapatet Collection

Daily trainers designed for the bulk of your weekly mileage Amply cushioned with a sock-like upper, the obvious choice for easy runs and long runsA soft pocket of high-rebound foam under the midfoot with firmer wedges of foam at the heel and toeRewarding a natural midfoot strike with a slightly wider than normal toe-boxTotal stack height of 24mm under the forefootSuper lightweight for a cushioned and robust shoeKenya’s Great Rift Valley creates the perfect altitude and climate for training, so there is a tribute to it with a topographical map down the center of the shoesThe colors of Kenya’s flag featured in insertsPatterns from two traditional Swahili fabrics on the tongue tag and pull tab$125/pair (men’s and women’s series)Offerings (inspired by the birds of East Africa):Superb – Available in Blue and Blue & OrangeSomali Ostrich – Available in Black and Double BlackSecretary Bird – Available in Grey and Double GreyFlamingos – Available in White & Pink and Pink & DeepSkyBlue

For more information, visit https://www.endasportswear.com

About Enda Running:

Enda Running is the first shoe brand proudly made in Kenya. The brand helps you run Kenyan while you give back to the country. The shoes are designed to give you the most from each workout and see your running improve consistently. Follow them on Instagram @endasportswear.

(Originally posted by HLNews)