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Swazi’s new Hoodoo is not magic, but science

A hoodoo is said to have a mysterious power over people, but New Zealand based cult clothing brand Swazi Apparel’s new men’s long-sleeved merino top will leave you entranced, not by magic, but by the latest smart fabric technology invested in the top.

Unparalleled as a base layer, the Hoodoo is designed to be worn anytime between sunrise and sunset, for camping out, backpacking in the hills, on the side-lines for the win or absolutely by itself. Meticulously constructed, it is ready for next to any adventure. 

Made from revolutionary and sustainable NuYarn® merino wool, the Hoodoo is quick drying, thermal regulating and neutralises any nasty niffs. Highly durable, it is resistant to pilling and holes, yet remains lightweight and luxuriously soft while sitting next to your skin.

Flat lock seams help reduce chaffing, while breathable mesh panels incorporated into the sides of the garment improve vapour permeability. The material’s blend of merino and Nylon allows moisture to wick away from your body, while keeping your core at a constant temperature. Plus, the extra-long cut keeps vitals warm and protected and prevents the top from riding up during movement.

Davey Hughes, founder and creative director of Swazi, commented: “There’s no need to compromise on features anymore when it comes to choosing a great base layer. Our new Hoodoo is designed to keep the wearer dry, temperate and comfortable, no matter where the road to adventure leads you.”

RRP: £94.95 GBP / $95 USD / $139.99 NZD / €111 EURO

Sizes: XS – 3XL

Colours: Olive/Tussock or Onyx/Iron Sand 

For more information, visit

The post Swazi’s new Hoodoo is not magic, but science appeared first on

(Originally posted by HLNews)


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