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SUPER73® DEBUTS ITS YOUTH SERIES E-BIKE, DESIGNED TO ALLOW FAMILIES TO SPEND MORE TIME TOGETHER
Californian e-bike manufacturer responds to customer demand, contributing to valuable family time and outdoor recreation
SUPER73® – the American lifestyle adventure brand specializing in electric motorbikes – has perhaps the largest and most active community of owners in the world. The company has facilitated the creation of Super Squads, which have allowed owners to ride, explore and communicate together. And one of the greatest assets to emerge from the Super Squad community is the feedback loop, which gives SUPER73 owners and enthusiasts direct access to the designers and engineers within the Californian brand’s headquarters.
The development of the new SUPER73 Youth Series is the direct result of customer requests for a kid’s bike and it will be available for reservation from super73.com, giving children their first form of e-bike freedom. Customers can pre-order and secure their place in line with a $100 deposit at the introductory price of $995.
The new platform came about because research revealed that a large percentage of existing SUPER73 riders had young families and were looking at ways to transform their riding experience into a family activity. This was particularly apparent during the COVID-19 lock downs, where families were spending extended time together and needed regular “screen breaks” to keep the learning process fresh by creating real world adventures. This model will be a great way for children to get outdoors with the whole family.
In addition to the Youth Series, SUPER73 is simultaneously announcing a groundbreaking electric motorbike concept, the SUPER73-C1X, a new entry-level model in the SUPER73-Z Miami, the updated SUPER73-R Brooklyn, plus new colorways for its entire 2022 range. Information about these exciting products has been sent to you separately.
SUPER73 YOUTH SERIES
With few e-bike options for younger riders currently available, SUPER73 is seeking to create a new children’s e-bike market segment. Forging a new path, the SUPER73 Youth Series ergonomics are optimized for children aged from 4-8 years old. A moto-inspired seat and modular foot controls bring a new level of ride comfort and performance for children**. SUPER73 advocates safety gear for all riders, no matter their age.
As riders grow, they will be able to graduate from the Youth Series to another model within the SUPER73 lineup such as the new Z Miami, helping them continue to gain confidence while riding, and to grow within the SUPER73 brand.
“We’re excited to create a new market that will allow families to spend more time together. We know the experience children gain will give them more confidence and independence, helping them to develop, and to explore their environment. The Youth Series is the first in a number of new products aimed at younger riders, and we hope they will enjoy the freedom our products can bring throughout their lives, no matter what age,” said Michael Cannavo, Co-founder and CMO at SUPER73.
Styling cues for the Youth Series pull from both existing SUPER73 DNA as well as nostalgic BMX frame elements, like the gooseneck and loop tail design. The lightweight aluminum frame provides agility, performance, and can be easily carried by parents. The junior e-bike features stylish fat tires, a removable battery for charging convenience, and in place of pedals, a red twist throttle to clearly communicate the control input to novice riders.
The SUPER73 Youth Series is definitely not a toy. It’s equipped with a high-quality drivetrain and components that will ensure reliable performance throughout its life. The Youth Series is more than just a kid’s bike; it’s their first step into the two-wheeled world of fun and discovery.
The SUPER73 Youth Series will be available in late 2022. Please visit super73.com for more information, and follow its social media channels for product updates.
SUPER73® is an American lifestyle adventure brand based in Orange County, CA that develops products to help fuse motorcycle heritage with youth culture. Founded in 2016, SUPER73 has quickly grown into one of the most recognizable electric vehicle brands in the world with a passionate customer base including A-list celebrities, professional athletes, and many more. For more information, visit super73.com or @super73 on social media.
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