Source Outdoor Group Named Agency of Record for Barnett

Barnett is pleased to announce Source Outdoor Group of Gainesville, Georgia, as its Agency of Record. In this role, Source Outdoor Group will be tasked with a wide range of responsibilities for the iconic brand, including public relations, media planning, and influencer management.

Barnett’s mission is to provide hunters with the most reliable and accurate crossbows and hunting gear that modern technology allows. Customers can find high-end crossbows, youth compound bows, arrows, slingshots, and deer hunting accessories within the Barnett catalog.

“I’m pleased to welcome Source Outdoor Group and their expertise in developing sound marketing strategies and growing our brand,” said Mike Powell, Vice President of Marketing for Barnett. “As our integrated marketing partner, Source Outdoor Group will be tasked to translate the organization’s program initiatives into communications strategies that drive results. We look forward to expanding our marketing capabilities through our new partnership with Source Outdoor Group.”

Source Outdoor Group has a diversified list of clients across the country. The firm is an industry-leading marketing-communications company known for building brands in the outdoor industry.

“We’re pleased to work with Barnett to create and execute marketing tactics that will help the brand expand,” stated Aaron McCaleb, President/Owner of Source Outdoor Group. “Through relevant marketing, content and communication initiatives, we look forward to engaging people with their iconic products.”

About Barnett Crossbows

Barnett is the first and longest-standing crossbow company with a storied heritage. Founded in 1962 we are the pioneer of the modern-day crossbow. Barnett’s tradition of innovation has brought about numerous “firsts” in the crossbow & archery industry for the past 60 years. Barnett innovates and supply’s a broad spectrum of high-performance and value-driven crossbows, vertical and youth bows and archery accessories popular with both hunting and recreational shooters. Barnett is also the leading provider of slingshots and accessories.