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Smith’s Consumer Products Joins Forces with King Eider Communications
Partnership Sharpens Focus on Knives, Tools and Accessories
Success on the water and in the woods requires excellent tools. Whether trimming the perfect knot and cleaning the day’s catch or clearing shooting lanes and field-dressing a trophy buck, anglers and hunters rely on knives, tools, and accessories during every trip. Smith’s Consumer Products offers everything outdoors enthusiasts need to enjoy nature’s bounty, both in the field and at the table.
Smith’s Consumer Products is an Arkansas-based company that traces its history to 1886. For decades, Smith’s primary business focused on knife-sharpening tools based on Arkansas stone or razor stone – a natural sharpening stone found only in the mountains of Arkansas. In recent years, Smith’s has expanded its product offerings to include a comprehensive array of precision-crafted knives, tools, and accessories for use on the water, in the field, and at home. Now, outdoors enthusiasts can turn to the recognized experts in sharpening for all of their knife and tool needs. Smith’s knife, tool, and accessory offerings extend from the field and water to the home and table, with products for kitchen and shop use as well as everyday carry needs.
Effective December 1, 2021, King Eider Communications will handle all of Smith’s Consumer Products’ public and media relations activities, social media content creation and management, and media buying needs. “Our company has been keeping knives sharp for over 130 years,” notes Ricky Dukes, Vice President of Marketing for Smith’s Consumer Products. “During the past few years, Smith’s has introduced a slew of new knives, tools, and related accessories in the fishing, hunting, and outdoors channels. Our partnership with King Eider Communications will dramatically enhance trade and consumer awareness of Smith’s product lines in these rapidly expanding markets.”
King Eider Communications, led by founder and industry veteran Dena Woerner-Vick, brings innovation, decades of experience, and deep knowledge of the outdoors marketplace to Smith’s Consumer Products’ efforts. “Whether you are skinning a trophy buck or filleting the day’s catch, tools, knives and sharpeners are key to a successful harvesting experience. We are extremely excited about this partnership as Smith’s reaches all aspects of outdoor recreation along with kitchen and food preparation. Smith’s has ‘catch, clean and cook’ down to a science,” said Woerner-Vick.
King Eider Communications will provide public and media relations expertise supporting Smith’s Consumer Products by crafting entertaining, easy-to-read press releases and syndicated stories and distributing that content to leading print and digital media outlets. King Eider Communications will amplify Smith’s Consumer Products’ messaging and provide customized editorial and advertorial content to trade and consumer media outlets. The King Eider team will develop compelling digital content that engages the audience on Smith’s social media channels. “An exciting year for Smith’s Consumer Products, 2022 will witness the launch of bold new products to meet unprecedented consumer demand. Partnering with King Eider is a win-win for both companies,” added Dukes.
The future of outdoor recreation is brighter than ever. Together, King Eider Communications and Smith’s Consumer Products will lead the way – join us!
About Smith’s Consumer Products:
Smith’s Consumer Products is an Arkansas-based company that traces its history to 1886. Smith’s produces the broadest line of knife and scissors sharpeners available, ranging from simple, fixed angle pull-through sharpeners for consumers that want quick and easy sharpening to sophisticated Precision Kits designed for the knife sharpening enthusiast. Our offering includes both manual and electrical sharpeners that incorporate many different abrasive materials, including diamond, carbide, ceramic, bonded synthetic abrasives, and, of course, natural Arkansas stones. Smith’s Consumer Products designs products that are appropriate for the field or gourmet kitchen.
About King Eider Communications:
King Eider Communications is a full-service agency focusing on the fishing, hunting, and outdoor marketplace, strengthened by decades of experience in public and media relations, brand strategy development and execution, and deep connections with both endemic and non-endemic brands. King Eider Communications delivers excellence with every piece of editorial content. We elevate clients’ products and amplify their message, driving consumers to make informed, enthusiastic buying decisions.
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