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Dr. Bronner’s Introduces New Magic All-One Chocolate at Outdoor Retailer Summer Market 2021
Top-Selling Natural Brand Also Sponsors Free Organic Hand Sanitizer and Exhibits Its Trek & Travel Body Care on Display and Given Away at Booth VO218
VISTA, CA – Dr. Bronner’s, family-owned maker of the top-selling natural brand of soap in North America, will exhibit at the Outdoor Retailer Summer Market 2021 from August 10-12 in Denver, CO in Venture Out Booth VO218. The company will showcase its newest products for outdoor adventures and travel, including: new Magic All-One Chocolate; and its Trek & Travel products comprised of travel-size Organic Toothpaste, Pure-Castile Liquid Soap, and Organic Hand Sanitizer for hygiene on-the-go. Magic-All-One Chocolate sampling will take place at the booth throughout all show days, along with free samples of 2oz Pure-Castile Liquid Soap. Dr. Bronner’s will also host an electronic music, meet-and-greet, and organic seed distribution event with eco-hip hop artist, Denver-based vegan chef and activist-educator Ietef “DJ Cavem” Vita, also known as Chef Ietef, to promote regenerative organic agriculture and community activism.
To coincide with Outdoor Retailer, Dr. Bronner’s has also just released its annual “All-One Report” – available now at: www.allone.report.
Dr. Bronner’s Events at Booth VO218
Wednesday through Friday, August 10–12
All Day | Magic All-One Chocolate sampling and free 2oz Pure-Castile Liquid Soaps
3 Times Daily Magic All-One Chocolate Sampler Pack Giveaways
Thursday, August 11
4:00 – 5:00pm | Organic Seed Share & Regenerative Organic Agriculture Networking
Event with Ietef “DJ Cavem” Vita.
5:00 – 6:00pm | DJ Cavem live set
Attendees of the Organic Seed Share and live music set will receive free organic seeds while supplies last and have the opportunity to connect with Ietef “DJ Cavem” Vita about his community oriented urban ecology activism in Denver. Dr. Bronner’s event partnership with DJ Cavem is rooted in the company’s commitment to promoting regenerative organic agriculture and plant-based solutions to climate crisis and factory farming. DJ Cavem is a community leader who is advancing plant-based, regenerative organic food sovereignty work in Denver. Regenerative organic practices are vital to reducing the carbon footprint of food and other agricultural products. As one of the few manufacturers in the outdoor industry that creates products from a predominantly agricultural supply chain, Dr. Bronner’s seeks to educate on the importance of ensuring soil health, human and animal welfare, clean water, and just economies in both the sourcing of raw materials and in our local communities.
All-One Solidarity During The COVID-19 Pandemic
In light of the ongoing global COVID-19 pandemic, Dr. Bronner’s is also the official Hand Sanitizer sponsor for the event. Dr. Bronner’s has made more than 8,000 units of its Lavender and Peppermint Organic Hand Sanitizer freely available to registered attendees, and coordinated an additional 12 Hand Sanitizer stations to be placed throughout the venue.
This effort seeks to spark a spirit of solidarity in the industry with Dr. Bronner’s COVID Relief program, launched in March of 2020. This program allocates 4% of all Organic Hand Sanitizer for donation to those most in need, while the company simultaneously increased production of Organic Hand Sanitizer by 600%. Additionally, 4oz bottles of Dr. Bronner’s Pure-Castile Liquid Soap have been designated for this donation program, which has supplied these essential hygiene products to those most in need, including: people experiencing homelessness, victims of wildfires and other natural disasters, mutual aid efforts, health care workers and first responders, election-poll workers, street medics and activists with Black Lives Matter, vulnerable LGBTQ youth, communities of color, Indigenous communities, recently settled refugees, and other at-risk demographics.
“More than most, we in the Outdoor Industry community understand how important basic necessities for survival are, especially in times of crisis,” said Mike Bronner, President of Dr. Bronner’s. “Through our COVID-Relief program, we sought to make essential soap and hand sanitizer available to those most in need—especially people who otherwise may have been underserved by traditional charity work. Until this pandemic is abated, there is so much work left to do. We encourage and invite all our allies in the outdoor industry to likewise commit yourselves to supporting at-risk communities however you can. Together we can make a real difference and help save lives,” he continued.
Since March of 2020, Dr. Bronner’s has distributed more than 140,448 units of Organic Hand Sanitizer, and more than 140,406 units of 4oz Soap, in this dedicated effort to mitigate the current COVID pandemic crisis.
Dr. Bronner’s Product Highlights at Outdoor Retailer Summer Market
New! Magic All-One Chocolate
Dr. Bronner’s has a new product–Magic All-One Chocolate! This pioneering natural product brand of over seventy years is now producing luscious organic, fair trade and vegan bars with chunky bites and smooth rich and decadent fillings, based in 70% dark chocolate from cocoa beans grown from regenerative organic practices and sweetened with lower-glycemic coconut sugar. Born from the company’s industry-leading socially and environmentally responsible supply chain and developed with the expertise of world-class Swiss chocolatiers and industry experts—this is a chocolate experience like no other—from the brand that is best known for making soap like no other. Dr. Bronner’s Magic All-One Chocolate is the ultimate expression of ethical business, activist compassion, and deep love for the planet. Flavors include: Roasted Whole Hazelnuts; Crunchy Hazelnut Butter; Salted Whole Almonds; Salted Almond Butter; Salted Dark Chocolate; and Smooth Coconut Praline.
Pure-Castile Liquid Soap
Dr. Bronner’s Pure Castile Liquid Soap has long been a favorite among outdoor enthusiasts and adventure travelers due to its environmentally and socially responsible product attributes: biodegradable, made with fair trade and organic ingredients, vegan and cruelty free, and packaged in 100% post-consumer recycled plastic bottles. Highly concentrated, for more use per drop, Dr. Bronner’s Castile Liquid Soap has a variety of applications for cleaning both on and off the trail, including: hands and body, laundry, tents and gear, pets, fruits and vegetables, dishes and utensils, and more!
Peppermint & Lavender Organic Hand Sanitizer
Dr. Bronner’s Peppermint Organic Hand Sanitizer is ideal for hygiene on the go when soap and water are not available. Must have for travel, camping, backpacking, hiking, climbing, and all other outdoor sports. Organic, Fair Trade ethyl alcohol is 99.9% effective against germs, and organic glycerin moisturizes the skin. No synthetic petrochemical thickeners. Peppermint oil rejuvenates mind and body with an uplifting scent, while Lavender soothes and calms, and both leave sanitized hands and surfaces ready for the next adventure.
Travel Size All-One Toothpaste
Brushing your teeth with Dr. Bronner’s just got better, with new All-One Toothpaste—Travel Size! For the weekend trailblazer, traveler, and overnight adventurer, in refreshing Peppermint flavor. Fluoride-free, 70% organic ingredients, vegan and free of synthetic sweeteners or artificial preservatives, Dr. Bronner’s Travel Size Toothpaste is ideal for keeping teeth clean and breath fresh.
About Dr. Bronner’s
Founded in the U.S. in 1948, Dr. Bronner’s is the top-selling natural brand of soap in North America and is a leading brand worldwide. The company produces a variety of natural body care and food products and is an independent, family-owned business based in California, committed to honoring the vision of founder Emanuel Bronner by making socially and environmentally responsible products of the highest quality, and by dedicating profits to help make a better world. Dr. Bronner’s commitment to social justice, environmental sustainability, and progressive business practices is part of the company’s mission to put into practice the “All-One” philosophy printed on the company’s iconic soap labels. The company caps executive salaries at 5 times its lowest paid fully-vested position and donates all profits not needed for business development to causes and charities it believes in. Dr. Bronner’s generated over $190 million in revenue in 2020 and donated 40% of profits to activist and charitable efforts, totaling 8.6% of revenue. A bottle of Dr. Bronner’s soap was sold, on average, every 1.51 seconds last year, and a bar of Dr. Bronner’s soap was sold every 2.83 seconds.
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