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Why We Suck at Recruiting New Hunters, Why It Matters, and How You Can Fix It

Hunter numbers have been dwindling for decades; now the bottom is about to fall out of license-funded conservation. Here’s what went wrong and what you—yes, you—can do about it

Baby boomers make up our nation's largest cohort of hunters, and they've already begun to age out of the sport. Within 15 years, most will stop buying licenses entirely.
Original author: Natalie Krebs


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